Premium Kona Coffee Wins International Cupping Competition
Blu Room-Infused Beans “Secret Ingredient” for Buddha’s Sanctuary
Premium Hawaiian Kona coffee Buddha’s Sanctuary LLC, with five farm single estate high mountain brands, earned the highest honors at the recent International Cupping Competition in Paris.
The prestigious contest was hosted by The Agency for the Valorization of Agricultural Products (AVPA), a non-governmental, non-profit organization in Paris. Buddha’s Sanctuary beat out competitors from around the world. In the estate division, one first-place gold medal was awarded to Imagine 100% Kona Coffee while two second-place silver medals were recognized for Kona Gold and Buddha’s Cup estates.
Buddha’s Sanctuary is a family owned and operated business located on Hawaii’s Big Island in the world-renowned Kona coffee district. Owner Christine Coleman built a Blu Room for her employee’s wellness program and then began experimenting with giving her coffee beans a Blu Room session. The winning coffee beans were infused in the Blu Room before roasting. The Blu Room is a patent-pending technology utilizing UV-B light, music and a unique octagon-shaped room to promote optimal healing and relaxation.
Coleman has seen growing interest in “infused” coffee products and began to experiment within her coffee beans. “Some coffee producers are big on infusing coffee with marijuana right now and there is also wine infused with coffee like Apothic brand,” she said. “Our three medal-winning coffees are the first UVB infused coffees in the world.”
“There are more than a thousand farmers and over 300 labels in the Kona District,” said Coleman. “Over the last 16 years, our family has achieved the highest award-winning coffees statewide so we decided to enter internationally.”
Driven by the Barista movements and the intensive promotional campaigns by major brands, consumers are now willing to pay more for a cup of coffee. They also expect a rich gastronomic experience. Unlike specialty coffee events where all the attention is given to the Baristas, the AVPA distinguishes the roasters directly from their countries of origin.
Cupping contests at the regional and international level have raised the standards for coffee production. Certifications and awards now grace package labels to help both retailers and consumers distinguish quality offerings. For the 2018 AVPA international competition in Paris, 117 entries were submitted by competitors from 25 countries all over the world on four continents – South America, Central America, Africa and Asia.
Coffee judges (cuppers) use 800 terms to describe coffee compared to an enologists (winemakers) who use 400 terms to describe wine. Coleman is the eldest Grandchild of the late Julio Gallo of E&J Gallo Winery and has been in agriculture all of her life. “At a young age I learned the importance of the Aina (land) with attention to detail in each and every step of the process. The Blu Room UVB process is the latest in future technologies for all coffee lovers to enjoy now.”
There is still time to order Buddha’s Sanctuary coffee for the holidays at https://buddhascup.com/.
Buddha’s Sanctuary offers coffee, tea, honey and a vacation retreat at their scenic location at Leleka’ae Waterfalls in the lush forests of Hilo.
Find Blu Room locations here bluroom.com/pages/locations.aspx
Blu Room is an internationally registered trade and service mark of JZ Knight.
Used with permission. US Pat. No. 9,919,162.